Know Your Buyer: A Modern Guide to DTC Customer Avatars That Convert

You can’t market to everyone — and you shouldn’t. This guide helps you craft laser-sharp customer avatars that drive better messaging, better products, and higher ROAS. Learn how to research, build, and validate customer personas that actually influence purchase behavior.

You’ll learn how to:

1. Do real customer research (interviews, surveys, reviews)
2. Create avatar profiles based on buying motivations
3. Identify pain points, beliefs, and objections
4. Use avatars to guide offers, ads, and landing pages
5. Align messaging with each stage of the funnel